Estimated contribution profit ?↑ 12.4%
£42,684.20
after product costs, fulfilment, payment fees and ad spend
after product costs, fulfilment, payment fees and ad spend
Products driving or diluting your profit
| Product / variant | Revenue | Margin | Profit | Trend |
|---|---|---|---|---|
| EEveryday Carry Tote | £26,840 | 42.8% | £11,486 | +18.2% |
| CCloud Knit Crew | £21,280 | 36.1% | £7,682 | +7.4% |
| SStudio Bottle | £14,920 | 18.6% | £2,775 | -8.1% |
Highest-impact opportunity
Meta spend rose 34% while the product’s contribution margin fell to 18.6%. Reallocating £1,500 could protect an estimated £620 in weekly profit.