COMMAND CENTRE

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Estimated contribution profit ?↑ 12.4%
£42,684.20

after product costs, fulfilment, payment fees and ad spend

Net revenue ?£128,4208.1% vs previous
Orders ?2,4186.4% vs previous
MER ?4.18×0.32 vs previous
Contribution margin ?33.2%1.3 pp vs previous

Product pulse

Products driving or diluting your profit

Product / variantRevenueMarginProfitTrend
EEveryday Carry Tote£26,84042.8%£11,486+18.2%
CCloud Knit Crew£21,28036.1%£7,682+7.4%
SStudio Bottle£14,92018.6%£2,775-8.1%

Top action

Highest-impact opportunity

HIGH

Reduce spend on Studio Bottle campaigns

Meta spend rose 34% while the product’s contribution margin fell to 18.6%. Reallocating £1,500 could protect an estimated £620 in weekly profit.

ConfidenceHigh