COMMAND CENTRE

Good morning, Alex.

Demo refreshed 8 min agoLast 30 daysMerchant sign in
Demo data You’re exploring a populated workspace. Nothing here represents a connected store.
Profit ExplorerSlice every number without losing the commercial context.
Last 30 days
Saved
ShowingEntire storeLast 30 days · vs previous period
Estimated contribution profit ?↑ 12.4%
£42,684

after product costs, fulfilment, payment fees and ad spend

Net revenue ?£128,420+12.4% vs previous period
Orders ?2,418+9.3% vs previous period
MER ?4.18×+0.32 vs previous period
Contribution margin ?33.2%+1.3 pp vs previous period
INTERACTIVE BREAKDOWN

Where is profit coming from?

Click any row to apply it as a dashboard filter.

NameRevenueEst. contributionROASChange

Product pulse

Products driving or diluting your filtered profit

Product / variantRevenueMarginProfitTrend
EEveryday Carry Tote£26,84042.8%£11,486+18.2%
CCloud Knit Crew£21,28036.1%£7,682+7.4%
SStudio Bottle£14,92018.6%£2,775-8.1%

Top action

Highest-impact opportunity in this view

HIGH

Move budget toward proven contribution

The strongest filtered opportunities combine positive contribution, headroom above break-even and improving momentum.

ConfidenceHigh